title

20 brands catching Gen Z’s attention right now: Q2 2025 - Ad Age

smartbanner:title

Ad Age

smartbanner:author

Ad Age

smartbanner:price

FREE

smartbanner:price-suffix-apple

- On the App Store

og:title

20 brands catching Gen Z’s attention right now

og:image

https://cloudfront-us-east-1.images.arcpublishing.com/crain/7W4FCKSQYRHRHMVZKWN5ZL24CI.png

og:description

Poppi, SoFi, Coinbase, Revolve and Timberland are among the brands generating interest from Gen Z.

og:url

https://adage.com/brand-marketing/aa-gen-z-brands-q2-2025-poppi-sofi-coinbase/

og:type

article

canonical

https://adage.com/brand-marketing/aa-gen-z-brands-q2-2025-poppi-sofi-coinbase/

icon

/pf/resources/images/favicons/adage.ico?d=156

preload

https://adage.com/resizer/v2/7W4FCKSQYRHRHMVZKWN5ZL24CI.png?smart=true&auth=0d4e02781b6112f30f9787d51fd37b9e644866e4c8705b1d3d590b196bb3494d&width=2607&height=1466

preload

https://adage.com/resizer/v2/AH5J7XMI2FCBPI2KA4LXRTRLL4.png?smart=true&auth=9cf2d415f55e871c6fe6fd2dc62869a5ed83e9200af1148b27dc596b06026ec6&width=1768&height=994

stylesheet

https://cdn.jsdelivr.net/npm/smartbanner.js@latest/dist/smartbanner.min.css

en

https://adage.com/brand-marketing/aa-gen-z-brands-q2-2025-poppi-sofi-coinbase/