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Why community is at the heart of State Farm’s Twitch Rivals collaboration

Alyson Griffin, marketing vice president at State Farm, dives into the value of connecting with an engaged audience through community experiences and the Twitch Rivals program.



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Why community is at the heart of State Farm’s Twitch Rivals collaboration

https://advertising.amazon.com/blog/how-state-farm-creates-brand-affinity-with-twitch-rivals-communities

Alyson Griffin, marketing vice president at State Farm, dives into the value of connecting with an engaged audience through community experiences and the Twitch Rivals program.



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https://advertising.amazon.com/blog/how-state-farm-creates-brand-affinity-with-twitch-rivals-communities

Why community is at the heart of State Farm’s Twitch Rivals collaboration

Alyson Griffin, marketing vice president at State Farm, dives into the value of connecting with an engaged audience through community experiences and the Twitch Rivals program.

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