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Building Social Lenses: New Friend API Powers Personalized Experiences

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Lenses are an inherently personal experience because AR involves overlaying computing onto your camera’s perspective, whether it’s on your face or applied to the world around you. More than 300M Snapchatters engage with AR experiences on our platform every day, on average. We believe these experiences are so frequent because of how personalized and fun AR experiences can be. To make AR even more personalized and fun, we’re adding the Friends API to the latest version of Lens Studio 5.0 Beta.

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Lenses are an inherently personal experience because AR involves overlaying computing onto your camera’s perspective, whether it’s on your face or applied to the world around you. More than 300M Snapchatters engage with AR experiences on our platform every day, on average. We believe these experiences are so frequent because of how personalized and fun AR experiences can be. To make AR even more personalized and fun, we’re adding the Friends API to the latest version of Lens Studio 5.0 Beta.

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Building Social Lenses: New Friend API Powers Personalized Experiences

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