Adobe’s EU AI Pact pledges: Driving responsible innovation and transparency in an AI-powered world | Adobe Blog

Adobe outlines our commitments to the EU AI Pact, which aims to ensure AI systems used in the EU are developed and deployed responsibly. Throughout our four-decade history, Adobe has been committed to responsible innovation, and we believe that by working together with global governments, we can establish guardrails that allow AI innovation to thrive in the right way for everyone. One of the most critical guardrails is ensuring we have the right tools and policies to combat harmful deepfakes and deceptive digital content. Now more than ever, we need a global technological standard that provides transparency around digital content and builds trust online. That is why, in addition to the core commitments, Adobe pledges to continue to lead efforts to bring more transparency to digital content, building on our work through the Content Authenticity Initiative, and calling on government to drive adoption of a technological standard across the entire content ecosystem.