blog.asmartbear.com/cancellation-rate-in-saas-business-models

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Deep dive: Cancellation rate in SaaS business models - @ASmartBear

"Cancellation rate" and its cousin LTV is either the #1 or #2 most important metric for every business with recurring revenue (second *perhaps* only to new customer acquisition). Here I expound on my theory of cancellation rate -- why it's so vital, various definitions, and some interesting math.



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Deep dive: Cancellation rate in SaaS business models - @ASmartBear

https://blog.asmartbear.com/cancellation-rate-in-saas-business-models

"Cancellation rate" and its cousin LTV is either the #1 or #2 most important metric for every business with recurring revenue (second *perhaps* only to new customer acquisition). Here I expound on my theory of cancellation rate -- why it's so vital, various definitions, and some interesting math.



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https://blog.asmartbear.com/cancellation-rate-in-saas-business-models

Deep dive: Cancellation rate in SaaS business models - @ASmartBear

"Cancellation rate" and its cousin LTV is either the #1 or #2 most important metric for every business with recurring revenue (second *perhaps* only to new customer acquisition). Here I expound on my theory of cancellation rate -- why it's so vital, various definitions, and some interesting math.

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      Deep dive: Cancellation rate in SaaS business models - @ASmartBear
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      "Cancellation rate" and its cousin LTV is either the #1 or #2 most important metric for every business with recurring revenue (second *perhaps* only to new customer acquisition). Here I expound on my theory of cancellation rate -- why it's so vital, various definitions, and some interesting math.
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