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The Great KPI Divide: Why ABM Demands Its Own Metrics

Thanks to ABM’s crossover with sales, ABM KPIs often look like sales KPIs. So how can you track the right KPIs to prove the success of a campaign?



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The Great KPI Divide: Why ABM Demands Its Own Metrics

https://blog.goenvy.io/battle-for-account-based-marketing-kpis

Thanks to ABM’s crossover with sales, ABM KPIs often look like sales KPIs. So how can you track the right KPIs to prove the success of a campaign?



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The Great KPI Divide: Why ABM Demands Its Own Metrics

Thanks to ABM’s crossover with sales, ABM KPIs often look like sales KPIs. So how can you track the right KPIs to prove the success of a campaign?

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