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Measure conversions while respecting user consent choices

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Measure conversions while respecting user consent choices

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Consent Mode offers advertisers more flexibility in how they use Google tags alongside their user consent tools. Consent Mode introduces two new tag settings that manage…

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Google

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https://blog.google/products/marketingplatform/360/measure-conversions-while-respecting-user-consent-choices/

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Measure conversions while respecting user consent choices

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Consent Mode offers advertisers more flexibility in how they use Google tags alongside their user consent tools. Consent Mode introduces two new tag settings that manage cookies for advertising and analytics purposes and can be used to customize how Google tags behave before and after users make their consent decisions. This helps advertisers better understand conversions – while respecting user consent choices for ads cookies and analytics cookies.

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