Going Local: How MaxMind Helps GeoFli's Customers’ Conversion Rates Soar

Digitally savvy consumers are increasingly seeking online experiences tailored to their interests; meanwhile, web personalization companies like GeoFli are increasingly seeking ways to deliver just the right experiences to those consumers, at the right time. “We wanted to create a service to display website content based on a visitor’s IP address,” said GeoFli co-founder Nick Shontz. “Using MaxMind’s GeoIP2 City database combined with GeoFli’s custom software, we have seen conversion rates double for our customers. It’s great having an industry-leading tool like GeoIP2 City that’s so easy to integrate with our systems and have such great application and scalability,” Shontz added.