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1P a Big Part of the Future for Publishers | TheXchange

A current OpenX survey showed that a whopping 85 percent of publishers consider first-party data to be an important key to future revenue, yet they were mixed on how they were using it today.



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1P a Big Part of the Future for Publishers | TheXchange

https://blog.openx.com/1p-a-big-part-of-the-future-for-publishers

A current OpenX survey showed that a whopping 85 percent of publishers consider first-party data to be an important key to future revenue, yet they were mixed on how they were using it today.



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https://blog.openx.com/1p-a-big-part-of-the-future-for-publishers

1P a Big Part of the Future for Publishers | TheXchange

A current OpenX survey showed that a whopping 85 percent of publishers consider first-party data to be an important key to future revenue, yet they were mixed on how they were using it today.

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