Replit — How we name things

What’s in a name? Well, a lot, but first and foremost: stress. Whether we’re naming our babies, pets, companies, or features, we tend to worry a lot about finding the perfect name. We know intuitively that a name will shape how something is perceived and even influence its direction going forward. And yet, this stress isn’t equally distributed. In business, people tend to think a lot about the names of the companies they’re building but leave each product and feature name up to whoever thinks of the best-sounding name first.