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Solving the Customer Data Puzzle: Why Your CRM is Not Enough / Blogs / Perficient
According to a recent survey conducted by Gartner, it was revealed that a significant misconception exists among sales and marketing leaders regarding the function of Customer Relationship Management (CRM) systems as Customer Data Platforms (CDPs). Surprisingly, 51% of marketers mistakenly believe that their CRM system also can serve as a CDP*, and only 58% of […]
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Solving the Customer Data Puzzle: Why Your CRM is Not Enough / Blogs / Perficient
According to a recent survey conducted by Gartner, it was revealed that a significant misconception exists among sales and marketing leaders regarding the function of Customer Relationship Management (CRM) systems as Customer Data Platforms (CDPs). Surprisingly, 51% of marketers mistakenly believe that their CRM system also can serve as a CDP*, and only 58% of […]
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Solving the Customer Data Puzzle: Why Your CRM is Not Enough / Blogs / Perficient
According to a recent survey conducted by Gartner, it was revealed that a significant misconception exists among sales and marketing leaders regarding the function of Customer Relationship Management (CRM) systems as Customer Data Platforms (CDPs). Surprisingly, 51% of marketers mistakenly believe that their CRM system also can serve as a CDP*, and only 58% of […]
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- og:descriptionAccording to a recent survey conducted by Gartner, it was revealed that a significant misconception exists among sales and marketing leaders regarding the function of Customer Relationship Management (CRM) systems as Customer Data Platforms (CDPs). Surprisingly, 51% of marketers mistakenly believe that their CRM system also can serve as a CDP*, and only 58% of […]
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