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How one A/B Test Added $400k in Revenue - Blue Stout

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How one A/B Test Added $400k in Revenue - Blue Stout

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How one A/B Test Added $400k in Revenue - Blue Stout

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Dream Outcome One simple change to the homepage increased conversion rates by 18%, resulting in over $400,000 in incremental revenue. Silver bullets don’t exist. In the case of this CPG food brand, we ran 12 A/B tests over 3 months. 11 of these tests produced increases in revenue. But, one particular test focused on the […]

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