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‎All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World (Unabridged)

Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our…



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‎All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World (Unabridged)

https://books.apple.com/us/audiobook/all-marketers-are-liars-the-power-of-telling/id320464119

Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our…



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https://books.apple.com/us/audiobook/all-marketers-are-liars-the-power-of-telling/id320464119

‎All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World (Unabridged)

Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our…

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