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https://books.apple.com/us/audiobook/loved-how-to-rethink-marketing-for-tech-products/id1645451038

‎Loved : How to Rethink Marketing for Tech Products

The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. Bu…



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‎Loved : How to Rethink Marketing for Tech Products

https://books.apple.com/us/audiobook/loved-how-to-rethink-marketing-for-tech-products/id1645451038

The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. Bu…



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‎Loved : How to Rethink Marketing for Tech Products

The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. Bu…

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