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‎Aaker on Branding

"<b>A highly concise and wonderfully cogent and insightful tutorial on the principles of brand stewardship and leadership." —Joseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-Cola</b><br /><i>Aaker on Branding</i> presents in a compact form the twenty essential principles of brandin…



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‎Aaker on Branding

https://books.apple.com/us/book/aaker-on-branding/id1546988298

"<b>A highly concise and wonderfully cogent and insightful tutorial on the principles of brand stewardship and leadership." —Joseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-Cola</b><br /><i>Aaker on Branding</i> presents in a compact form the twenty essential principles of brandin…



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https://books.apple.com/us/book/aaker-on-branding/id1546988298

‎Aaker on Branding

"<b>A highly concise and wonderfully cogent and insightful tutorial on the principles of brand stewardship and leadership." —Joseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-Cola</b><br /><i>Aaker on Branding</i> presents in a compact form the twenty essential principles of brandin…

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