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‎Advertising Account Planning

Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression of the account planning process from start to finish. This edition includes expanded coverage of the role of advertising in the overall marketing process.



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‎Advertising Account Planning

https://books.apple.com/us/book/advertising-account-planning/id549071329

Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression of the account planning process from start to finish. This edition includes expanded coverage of the role of advertising in the overall marketing process.



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https://books.apple.com/us/book/advertising-account-planning/id549071329

‎Advertising Account Planning

Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression of the account planning process from start to finish. This edition includes expanded coverage of the role of advertising in the overall marketing process.

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