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Answering the Ultimate Question
Fred Reichheld's 2006 book <i>The Ultimate Question,</i> that question being, "How likely is it that you would recommend this company to a friend or colleague?"-challenged the conventional wisdom of customer satisfaction programs. It coined the terms 'bad profits' and 'good profits' and pointed to a…
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Answering the Ultimate Question
Fred Reichheld's 2006 book <i>The Ultimate Question,</i> that question being, "How likely is it that you would recommend this company to a friend or colleague?"-challenged the conventional wisdom of customer satisfaction programs. It coined the terms 'bad profits' and 'good profits' and pointed to a…
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https://books.apple.com/us/book/answering-the-ultimate-question/id378737328Answering the Ultimate Question
Fred Reichheld's 2006 book <i>The Ultimate Question,</i> that question being, "How likely is it that you would recommend this company to a friend or colleague?"-challenged the conventional wisdom of customer satisfaction programs. It coined the terms 'bad profits' and 'good profits' and pointed to a…
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14- titleAnswering the Ultimate Question by Richard Owen & Laura L. Brooks, PhD on Apple Books
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