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Encyclopaedia of Brand Management
Companies are turning to branding as away to create a preference for various offers. Branding has been the essential factor in the success of well-known consumer goods such as Sony, LG, Reliance, Bharti, etc. These brands are worth many times more than the book value of the property used to make the…
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Encyclopaedia of Brand Management
Companies are turning to branding as away to create a preference for various offers. Branding has been the essential factor in the success of well-known consumer goods such as Sony, LG, Reliance, Bharti, etc. These brands are worth many times more than the book value of the property used to make the…
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https://books.apple.com/us/book/encyclopaedia-of-brand-management/id1604482396Encyclopaedia of Brand Management
Companies are turning to branding as away to create a preference for various offers. Branding has been the essential factor in the success of well-known consumer goods such as Sony, LG, Reliance, Bharti, etc. These brands are worth many times more than the book value of the property used to make the…
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14- titleEncyclopaedia of Brand Management by Sumit Sethi on Apple Books
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