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Great Brand Blunders
What causes some marketing campaigns to go spectacularly wrong? Why might new product launches, publicity stunts or rebranding exercises be doomed to failure? How can you prevent a social media backlash spiralling out of control? When should you apologise, cut your losses, make a U-turn? <b>Great Br…
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Great Brand Blunders
What causes some marketing campaigns to go spectacularly wrong? Why might new product launches, publicity stunts or rebranding exercises be doomed to failure? How can you prevent a social media backlash spiralling out of control? When should you apologise, cut your losses, make a U-turn? <b>Great Br…
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Great Brand Blunders
What causes some marketing campaigns to go spectacularly wrong? Why might new product launches, publicity stunts or rebranding exercises be doomed to failure? How can you prevent a social media backlash spiralling out of control? When should you apologise, cut your losses, make a U-turn? <b>Great Br…
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14- titleGreat Brand Blunders by Rob Gray on Apple Books
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37- https://books.apple.com/us/author/rob-gray/id277019546
- https://books.apple.com/us/book/a-son-of-empire/id6444913614
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