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‎Leading Pharmaceutical Innovation

Pharmaceutical giants have doubled their investments in drug development in the past decade only to see new drug approvals remain constant. This book investigates and highlights a set of proactive strategies aimed at generating sustainable competitive advantage based on value-generating business pra…



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‎Leading Pharmaceutical Innovation

https://books.apple.com/us/book/leading-pharmaceutical-innovation/id458451328

Pharmaceutical giants have doubled their investments in drug development in the past decade only to see new drug approvals remain constant. This book investigates and highlights a set of proactive strategies aimed at generating sustainable competitive advantage based on value-generating business pra…



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https://books.apple.com/us/book/leading-pharmaceutical-innovation/id458451328

‎Leading Pharmaceutical Innovation

Pharmaceutical giants have doubled their investments in drug development in the past decade only to see new drug approvals remain constant. This book investigates and highlights a set of proactive strategies aimed at generating sustainable competitive advantage based on value-generating business pra…

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