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‎Trust and Brand Management

Trust and Brand Management covers the main topics of heritage-based corporate brand management and its relationship to external factors and performance.<br /><br />The benefits for readers of this book lie in several aspects: knowledge of corporate brand management, brand heritage and related concep…



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‎Trust and Brand Management

https://books.apple.com/us/book/trust-and-brand-management/id6711359078

Trust and Brand Management covers the main topics of heritage-based corporate brand management and its relationship to external factors and performance.<br /><br />The benefits for readers of this book lie in several aspects: knowledge of corporate brand management, brand heritage and related concep…



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‎Trust and Brand Management

Trust and Brand Management covers the main topics of heritage-based corporate brand management and its relationship to external factors and performance.<br /><br />The benefits for readers of this book lie in several aspects: knowledge of corporate brand management, brand heritage and related concep…

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