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John M T Balmer - Profile on Academia.edu

Leading Corporate Identity scholar. “Father” of the Corporate Brand construct (1995); Corporate Marketing notion (1998); Corporate Heritage Identity/Corporate…



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John M T Balmer - Profile on Academia.edu

https://brunel.academia.edu/JBalmer

Leading Corporate Identity scholar. “Father” of the Corporate Brand construct (1995); Corporate Marketing notion (1998); Corporate Heritage Identity/Corporate…



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https://brunel.academia.edu/JBalmer

John M T Balmer - Profile on Academia.edu

Leading Corporate Identity scholar. “Father” of the Corporate Brand construct (1995); Corporate Marketing notion (1998); Corporate Heritage Identity/Corporate…

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