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What Is A/B Testing? | Built In

A/B testing, or split testing, is a randomized experimentation process that tests two different versions of any individual variable that is present within a product.



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What Is A/B Testing? | Built In

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A/B testing, or split testing, is a randomized experimentation process that tests two different versions of any individual variable that is present within a product.



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What Is A/B Testing? | Built In

A/B testing, or split testing, is a randomized experimentation process that tests two different versions of any individual variable that is present within a product.

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