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https://chiefmartec.com/2019/04/4-layers-of-app-integrations-with-saas-platforms

Not all integrations are created equal: 4 layers of app integrations with SaaS platforms

Disclosure: This is one of those rare articles on this blog that's entangled with my work as VP Platform Ecosystem at HubSpot. While it's not specific to HubSpot — this is an issue and a framework that I believe are broadly applicable across all SaaS platforms — I want to be transparent that I do have a stake in how these dynamics play out in our industry. According to a recent study by the market



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Not all integrations are created equal: 4 layers of app integrations with SaaS platforms

https://chiefmartec.com/2019/04/4-layers-of-app-integrations-with-saas-platforms

Disclosure: This is one of those rare articles on this blog that's entangled with my work as VP Platform Ecosystem at HubSpot. While it's not specific to HubSpot — this is an issue and a framework that I believe are broadly applicable across all SaaS platforms — I want to be transparent that I do have a stake in how these dynamics play out in our industry. According to a recent study by the market



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https://chiefmartec.com/2019/04/4-layers-of-app-integrations-with-saas-platforms

Not all integrations are created equal: 4 layers of app integrations with SaaS platforms

Disclosure: This is one of those rare articles on this blog that's entangled with my work as VP Platform Ecosystem at HubSpot. While it's not specific to HubSpot — this is an issue and a framework that I believe are broadly applicable across all SaaS platforms — I want to be transparent that I do have a stake in how these dynamics play out in our industry. According to a recent study by the market

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