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https://chiefmartec.com/2019/05/martech-stack-utilization-misguided-metric-disconnected-value

Martech stack utilization is a misguided metric (when it's disconnected from value)

Back in the early days of martech, there was an apocryphal statistic that most marketers only used about 15% of the capabilities of their marketing automation systems. (I heard this stat thrown about for years, but googling suggests that SiriusDecisions published it officially in 2013.) Marketers would buy these sophisticated tools, but then just keep pumping out the same old batch-and-blast emails to their entire list. A research study in 2015 showed that, even years



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Martech stack utilization is a misguided metric (when it's disconnected from value)

https://chiefmartec.com/2019/05/martech-stack-utilization-misguided-metric-disconnected-value

Back in the early days of martech, there was an apocryphal statistic that most marketers only used about 15% of the capabilities of their marketing automation systems. (I heard this stat thrown about for years, but googling suggests that SiriusDecisions published it officially in 2013.) Marketers would buy these sophisticated tools, but then just keep pumping out the same old batch-and-blast emails to their entire list. A research study in 2015 showed that, even years



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https://chiefmartec.com/2019/05/martech-stack-utilization-misguided-metric-disconnected-value

Martech stack utilization is a misguided metric (when it's disconnected from value)

Back in the early days of martech, there was an apocryphal statistic that most marketers only used about 15% of the capabilities of their marketing automation systems. (I heard this stat thrown about for years, but googling suggests that SiriusDecisions published it officially in 2013.) Marketers would buy these sophisticated tools, but then just keep pumping out the same old batch-and-blast emails to their entire list. A research study in 2015 showed that, even years

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      Back in the early days of martech, there was an apocryphal statistic that most marketers only used about 15% of the capabilities of their marketing automation systems. (I heard this stat thrown about for years, but googling suggests that SiriusDecisions published it officially in 2013.) Marketers would buy these sophisticated tools, but then just keep pumping out the same old batch-and-blast emails to their entire list. A research study in 2015 showed that, even years
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