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https://digiday.com/marketing/isnt-this-more-of-a-quid-pro-quo-confessions-of-an-agency-ceo-on-kickbacks-in-retail-media-landscape

'Isn’t this more of a quid pro quo?': Confessions of an agency CEO on kickbacks in retail media landscape

Retail media's lagging transparency has led to suspicions of quid pro quo relationships between media buyers and retailers, in which retailers promise in-store shelf space in exchange for brands buying into their RMN. 



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'Isn’t this more of a quid pro quo?': Confessions of an agency CEO on kickbacks in retail media landscape

https://digiday.com/marketing/isnt-this-more-of-a-quid-pro-quo-confessions-of-an-agency-ceo-on-kickbacks-in-retail-media-landscape

Retail media's lagging transparency has led to suspicions of quid pro quo relationships between media buyers and retailers, in which retailers promise in-store shelf space in exchange for brands buying into their RMN. 



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https://digiday.com/marketing/isnt-this-more-of-a-quid-pro-quo-confessions-of-an-agency-ceo-on-kickbacks-in-retail-media-landscape

'Isn’t this more of a quid pro quo?': Confessions of an agency CEO on kickbacks in retail media landscape

Retail media's lagging transparency has led to suspicions of quid pro quo relationships between media buyers and retailers, in which retailers promise in-store shelf space in exchange for brands buying into their RMN. 

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