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How to De-risk B2B GTM Strategy with Microtargeting - Edge Linking
Going B2B go-to-market is like going on stage without a script—there’s enthusiasm, but plenty of uncertainty. Make a wrong step, and you risk months of effort, budget down the drain, or even worse, lost business. Here’s the reality: the B2B market is complex. Your customers are not one, homogenous audience. They are varied individuals, each with their own pain points, motivations, and timelines. And yet, so many GTM strategies still address them as one-size-fits-all audiences.
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How to De-risk B2B GTM Strategy with Microtargeting - Edge Linking
Going B2B go-to-market is like going on stage without a script—there’s enthusiasm, but plenty of uncertainty. Make a wrong step, and you risk months of effort, budget down the drain, or even worse, lost business. Here’s the reality: the B2B market is complex. Your customers are not one, homogenous audience. They are varied individuals, each with their own pain points, motivations, and timelines. And yet, so many GTM strategies still address them as one-size-fits-all audiences.
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How to De-risk B2B GTM Strategy with Microtargeting - Edge Linking
Going B2B go-to-market is like going on stage without a script—there’s enthusiasm, but plenty of uncertainty. Make a wrong step, and you risk months of effort, budget down the drain, or even worse, lost business. Here’s the reality: the B2B market is complex. Your customers are not one, homogenous audience. They are varied individuals, each with their own pain points, motivations, and timelines. And yet, so many GTM strategies still address them as one-size-fits-all audiences.
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- https://edgelinking.com/blogs/why-full-funnel-demand-engine-matters-in-2025