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Is Online AD Space a Commodity?
I just started reading Alvin Roth’s book “Who gets What - And why?” and it already got me thinking. The book discusses the principles of markets and market design using various examples. One starting point is the transition of markets into being commodity markets. Simplified; in a commodity market all products sold are equal (think: stock markets), hence only the price is a relevant criteria for the buyer/seller. Alvin exemplifies the transition of products into being a commodity with the (Ethiopian) coffee beans market.
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Is Online AD Space a Commodity?
I just started reading Alvin Roth’s book “Who gets What - And why?” and it already got me thinking. The book discusses the principles of markets and market design using various examples. One starting point is the transition of markets into being commodity markets. Simplified; in a commodity market all products sold are equal (think: stock markets), hence only the price is a relevant criteria for the buyer/seller. Alvin exemplifies the transition of products into being a commodity with the (Ethiopian) coffee beans market.
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Is Online AD Space a Commodity?
I just started reading Alvin Roth’s book “Who gets What - And why?” and it already got me thinking. The book discusses the principles of markets and market design using various examples. One starting point is the transition of markets into being commodity markets. Simplified; in a commodity market all products sold are equal (think: stock markets), hence only the price is a relevant criteria for the buyer/seller. Alvin exemplifies the transition of products into being a commodity with the (Ethiopian) coffee beans market.
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9- titleIs Online AD Space a Commodity? – Florian Teschner – YaDS (Yet another Data Scientist)
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2- og:descriptionI just started reading Alvin Roth’s book “Who gets What - And why?” and it already got me thinking. The book discusses the principles of markets and market design using various examples. One starting point is the transition of markets into being commodity markets. Simplified; in a commodity market all products sold are equal (think: stock markets), hence only the price is a relevant criteria for the buyer/seller. Alvin exemplifies the transition of products into being a commodity with the (Ethiopian) coffee beans market.
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