To Get Better Customer Data, Build Feedback Loops into Your Products

Thanks to the increasing availability of AI, including machine learning algorithms, deliberately creating customer data feedback loop s is now possible for most products and services. This means that as a firm gathers more customer data, it can feed that data into machine learning algorithms to improve its product or service, thereby attracting more customers, generating even more customer data. For some products, it is easy; for others, one needs to find more creative ways to engineer the data feedback loops. This article explains how to do so.