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95/5 Rule: What is it, and How Does it Help My Agency?

95% of what a public information officer or press secretary does occurs during "blue sky days." The other 5% is crisis or incident response.



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95/5 Rule: What is it, and How Does it Help My Agency?

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95% of what a public information officer or press secretary does occurs during "blue sky days." The other 5% is crisis or incident response.



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95/5 Rule: What is it, and How Does it Help My Agency?

95% of what a public information officer or press secretary does occurs during "blue sky days." The other 5% is crisis or incident response.

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