journal.prowly.com/352775-budgets-tighten-ai-rises-pr-tech-stack-in-2024-shifts-to-data-driven-approach

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https://journal.prowly.com/352775-budgets-tighten-ai-rises-pr-tech-stack-in-2024-shifts-to-data-driven-approach

Budgets tighten, AI rises: PR tech stack in 2024 shifts to data-driven approach

A recent survey by Prowly paints a picture of a PR industry at a crossroads in 2024. As budgets shrink, and demand for measurable results grows, professionals are turning to AI not for content creation anymore, but for data analysis and reporting.



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Budgets tighten, AI rises: PR tech stack in 2024 shifts to data-driven approach

https://journal.prowly.com/352775-budgets-tighten-ai-rises-pr-tech-stack-in-2024-shifts-to-data-driven-approach

A recent survey by Prowly paints a picture of a PR industry at a crossroads in 2024. As budgets shrink, and demand for measurable results grows, professionals are turning to AI not for content creation anymore, but for data analysis and reporting.



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https://journal.prowly.com/352775-budgets-tighten-ai-rises-pr-tech-stack-in-2024-shifts-to-data-driven-approach

Budgets tighten, AI rises: PR tech stack in 2024 shifts to data-driven approach

A recent survey by Prowly paints a picture of a PR industry at a crossroads in 2024. As budgets shrink, and demand for measurable results grows, professionals are turning to AI not for content creation anymore, but for data analysis and reporting.

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