Using Persuasive Copy to Pull Reluctant People into Your Studies - Provoc

Crafting language for the head and heart Anyone tasked with recruiting participants for a clinical trial or registry faces a major challenge: asking people–sometimes sick people who face an uncertain future–to take a leap into an experimental endeavor. The word “trial” itself conjures up risk, unpredictability, and anxiety, hardly sentiments that encourage action. Copywriters also... Read more »