The role of statistics in mass communication? - Answers

Statistics is the science of collecting, organizing, processing , analyzing and interpreting data. Through statistics, we can get meaningful information out of massive amount of data for communication and research. Statisticians are the people with extensive training and advance degrees who have the authority to treat, describe and make inference out of the data collected. They are the ones also who can explain what the data mean for consumers. Statistics, therefore, is vital for communication because it can describe data in a meaninful way by describing the population or sample, related one variable to another, make estimates or predictions, test hypotheses and make wise decisions.