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VERP Product Strategy: Vertical Software, Payments, and Beyond - Part 3/3

Once a VERP owns a key workflow that’s adjacent to payments, it’s in a powerful position to absorb those payments, sit in the business’s flow of funds, and then expand to other financial products. Payments are often the first financial product added, but there are different ways to price it. So, you want to consider the payments pricing strategy in the context of the eventual and full product suite.



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VERP Product Strategy: Vertical Software, Payments, and Beyond - Part 3/3

https://notes.mtb.xyz/p/verp-product-strategy-vertical-software-payments

Once a VERP owns a key workflow that’s adjacent to payments, it’s in a powerful position to absorb those payments, sit in the business’s flow of funds, and then expand to other financial products. Payments are often the first financial product added, but there are different ways to price it. So, you want to consider the payments pricing strategy in the context of the eventual and full product suite.



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https://notes.mtb.xyz/p/verp-product-strategy-vertical-software-payments

VERP Product Strategy: Vertical Software, Payments, and Beyond - Part 3/3

Once a VERP owns a key workflow that’s adjacent to payments, it’s in a powerful position to absorb those payments, sit in the business’s flow of funds, and then expand to other financial products. Payments are often the first financial product added, but there are different ways to price it. So, you want to consider the payments pricing strategy in the context of the eventual and full product suite.

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