How Klarna uses present bias and temporal reframing to make shopping feel irresistible

Listen to this episode from Behavioral Science For Brands: Leveraging behavioral science in brand marketing. on Spotify. This episode unpacks the behavioral science behind Klarna’s success. Learn how the brand uses present bias and temporal reframing to reduce friction at checkout, increase willingness to pay, and reshape how consumers perceive cost—without relying on discounts.