Viral videos, beauty, and bank loans: How Rachael Wilde built an empire

Listen to this episode from Style-ish on Spotify. Welcome to our fortnightly Friday episodes with Rhi and Mads. Rhi (hi!) is Shameless Media’s Head of Business Development, and Mads (hi) is the Founder of Dom St Consulting, a marketing consultancy specialising in brand building, storytelling, and community engagement. Today’s episode is a special one – we’re interviewing Rachael Wilde, the Founder of Bouf Haircare and The Breakout Hack. We cover a lot in this conversation, from launching a business at age 23, how a viral video changed everything for The Breakout Hack, and learning to relentlessly back yourself. Love the podcast? You'll adore our weekly newsletter, too. Subscribe here: http://eepurl.com/iI829A Join us over on socials to see what our Style-ish family of incredible content creators are wearing, buying and trying. We’re on Instagram @style_ishau and TikTok @style_ishau. Big thanks to ANZ Business Start Right for making this episode of Style-ish possible! If you’ve got a bright idea or you’re ready to take the plunge and work for yourself, search ANZ Business Start Right for all the help you need to make it happen. Your hosts today were Maddison Sullivan-Thorpe (@maddisonsullivanthorpe) and Rhiannon Joyce (@rhiannonjoyce).Here’s the recs we made throughout: Rhi’s Substack recs: Remotely by Lucy Williams, Fresh Hell Tina Brown’s Diary, and Screenshot This by Zara Wong Style-ish's producers are Lucy Hunt and Cait Emma Burke.  Enjoy the content we create? The best way to support us is to click that ‘follow’ button in your favourite podcast app and leave a five-star review. Or, you can go old school and tell a friend to listen. We’ll see you back here every second Friday. Our weekly Style-ish episodes land weekly every Wednesday.