The Suspicious Rebrand of Mark Zuckerberg

Listen to this episode from Patrick Cc: Documentaries, Deep Dives and Video Essays on Spotify. Mark Zuckerberg's public rebrand began with the 2021 transformation of Facebook into Meta, shifting focus from social media to building the metaverse and positioning himself as a visionary tech innovator. Alongside this, he adopted a more relatable public image—emphasizing fitness, jiu-jitsu, and family life—to counter criticisms of privacy issues and corporate overreach.