Unleashing Marketing Operations: AI Meets In-House Excellence with Kasper Sierslev

Listen to this episode from A Beginner's Guide to AI on Spotify. Unlocking the Power of AI in Marketing with Kasper SierslevHow is artificial intelligence transforming the way we approach marketing? In this episode, we dive deep with Kasper Sierslev, founder of Zite, to uncover the real-world opportunities and challenges of AI in marketing. Discover how forward-thinking brands are leveraging AI tools to spark creativity, streamline campaigns, and stay ahead in a rapidly evolving digital landscape.📧💌📧Ready to take your business to the next level? Subscribe for more AI strategies, share your questions in the comments, and visit our website for free resources. Don’t miss exclusive content in our newsletter—sign up today: ⁠⁠⁠beginnersguide.nl⁠⁠⁠📧💌📧💡 Key Highlights:Kasper Sierslev shares his journey and unique perspective on embedding AI into marketing strategiesTop AI tools for marketers and how to use them for impactful resultsThe importance of a human-centric approach to AI in marketingInsights on the future of AI and how brands can stay aheadActionable advice for marketers looking to adopt AI today🧾 Quotes from the Episode:“It’s not super easy sitting on the other side doing creative work and just saying, ‘We made this great film, look how funny it is.’ That’s gut feeling, it’s opinions. For almost 20 years now, creativity and branding has lost a lot.” - Kasper Sierslev“I think it’s super easy to do something now, but we don’t really have the big AI tech companies here yet. Maybe that’s because of copyright laws or the lawsuits happening at the moment. Still, we can build on top of the bigger models and protect what we’re doing as it goes back into the loop.”Kasper Sierslev📂 Chapters (experimental feature):00:00 Introduction & Kasper Sierslev's Background04:00 AI Tools for Marketers08:00 Creativity, Branding & AI15:00 Human-Centric AI in Marketing25:00 Real-World AI Marketing Case Studies33:00 Challenges & Cultural Shifts in Advertising41:00 The Future of AI in Marketing50:00 Practical Advice for Marketers🔗 Where to find Kasper Sierslev:LinkedInZite Website, where you also find the In-house Barometer!---Tune in to get my thoughts, and don’t forget to subscribe to our Newsletter!Music credit: "Modern Situations" by Unicorn Heads