The Business of Purpose: Lessons from Legends Barber’s Journey with Sheldon Tatchell

Listen to this episode from MASHSTARTUP on Spotify. What does it really take to turn a pair of clippers and a dream into one of Africa’s most loved grooming brands?In this episode, we sit down with Sheldon Tatchell, the founder of Legends Barber, to trace the journey from cutting hair on a stoep in Eldorado Park at just 14 years old, to building a business with 70+ stores, 620 employees, and a footprint across the continent.Sheldon shares the real story — the wins and the setbacks. From doing house calls on a scooter after his first shop closed, to turning that same hustle into mobile barbershops that now travel across South Africa, Botswana, and Lesotho. We talk about how faith shapes his leadership, why relationships will always matter more than profit, and how the Legends Training & Development Centre is creating jobs and building entrepreneurs of the future.This isn’t just a story about business growth — it’s a blueprint for building something from nothing, staying grounded in purpose, and using what you build to serve others. Whether you’re just starting out or scaling your own venture, Sheldon’s journey is proof that passion, perseverance, and people-first thinking can take you further than you ever imagined.