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Unlocking growth with new consumption occasions

Listen to this episode from The WARC Podcast on Spotify. In today’s climate, consumers are more nervous to spend. Brands need to show real value and connection and new usage occasions can help lower price sensitivity, and curb sales decline. WARC’s Vaniele Casimir and Ann Marie Kerwin share examples of brands making the most of this strategy.



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Unlocking growth with new consumption occasions

https://open.spotify.com/episode/3NPLshoymRkca71l8mYDJZ

Listen to this episode from The WARC Podcast on Spotify. In today’s climate, consumers are more nervous to spend. Brands need to show real value and connection and new usage occasions can help lower price sensitivity, and curb sales decline. WARC’s Vaniele Casimir and Ann Marie Kerwin share examples of brands making the most of this strategy.



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https://open.spotify.com/episode/3NPLshoymRkca71l8mYDJZ

Unlocking growth with new consumption occasions

Listen to this episode from The WARC Podcast on Spotify. In today’s climate, consumers are more nervous to spend. Brands need to show real value and connection and new usage occasions can help lower price sensitivity, and curb sales decline. WARC’s Vaniele Casimir and Ann Marie Kerwin share examples of brands making the most of this strategy.

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