Season 6 - Style DNA: Lorna Luxe

Listen to this episode from Amanda Wakeley: StyleDNA on Spotify. I am launching Season 6 with someone who is known well to her 1.3 million followers as she lives her life so openly via her Instagram channel … she is warm and engaging, the sort of girl you feel is your friend even though you have never met her personally… I am talking about the lovely Lorna Luxe.   Lorna started her career as cabin crew for Virgin, back in the day when you had to do “X Factor-like day long auditions” for the 800 places that 800,000 applied for that year.  She loved her job flying around the world, proudly sporting her “empowering” Virgin uniform…that is, until her anorexia got the better of her. Unbelievably, Virgin HR used to measure each of their crew members in their annual reviews … clearly another era (not so long ago) and another story… Lorna had always loved her fashion and became an early adopter of Instagram back in 2014…she takes me on her Instagram journey and the secrets of her success but it is all underlined with a real passion for beautiful clothes, accessories and beauty. She is very considered …knows her fashion well, and talks with a wonderful Northern pragmatism. It wasn’t until she had 500,000 followers that she started to monetize her feed…she is rumoured to consistently take home in excess of 7 figures a year…yes, you heard that right.  Lorna is driven and always wanted to create her own brand, she talks about her journey starting up @LA Space with total transparency and honesty. We chat about her love of mood boarding, her style icons and being passionate about size inclusivity. It doesn’t surprise me that she has built the community she has, and the success alongside - she is one authentic, clever and intuitive woman… I loved our conversation. Thank you Lorna x