"Sunk Cost Fallacy:" How Amazon Capitalizes on Prime Days

Listen to this episode from Schwab Network on Spotify. 38% of U.S. shoppers use Amazon (AMZN), says MichaelAaron Flicker, and he expects many of those shoppers to take advantage of the company's latest Prime days happening this week. He explains how the Mag 7 company uses the "sunk cost fallacy" to encourage people to stick with Amazon Prime and buy more. He also weighs how Amazon's staying power can persist for years down the road.======== Schwab Network ========Empowering every investor and trader, every market day. Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribeDownload the iOS app - https://apps.apple.com/us/app/schwab-network/id1460719185Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-Network/dp/B07KRD76C7Watch on Sling - https://watch.sling.com/1/asset/191928615bd8d47686f94682aefaa007/watchWatch on Vizio - https://www.vizio.com/en/watchfreeplus-exploreWatch on DistroTV - https://www.distro.tv/live/schwab-network/Follow us on X – https://twitter.com/schwabnetworkFollow us on Facebook – https://www.facebook.com/schwabnetworkFollow us on LinkedIn - https://www.linkedin.com/company/schwab-network/ About Schwab Network - https://schwabnetwork.com/about