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JP Castlin | Substack

Consultancy exec turned independent. Creator of the 4E model of market dynamics, the ABCDE framework, a bunch of so-called laws, Idun and Edda. As seen on stage, on TV, in books, in newspapers, in columns for MarketingWeek, and so on.



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JP Castlin | Substack

https://substack.com/@strategyinpraxis

Consultancy exec turned independent. Creator of the 4E model of market dynamics, the ABCDE framework, a bunch of so-called laws, Idun and Edda. As seen on stage, on TV, in books, in newspapers, in columns for MarketingWeek, and so on.



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https://substack.com/@strategyinpraxis

JP Castlin | Substack

Consultancy exec turned independent. Creator of the 4E model of market dynamics, the ABCDE framework, a bunch of so-called laws, Idun and Edda. As seen on stage, on TV, in books, in newspapers, in columns for MarketingWeek, and so on.

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      Consultancy exec turned independent. Creator of the 4E model of market dynamics, the ABCDE framework, a bunch of so-called laws, Idun and Edda. As seen on stage, on TV, in books, in newspapers, in columns for MarketingWeek, and so on.
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