How to Create, Edit, or Delete a Segment - PathFactory

Segments give you the ability to identify and group visitors based on categories you define as significant. Each segment is made up of one or more rules. Each rule lets you define a category you want visitors to match with. You can add multiple values to each category. If you do so, those values have an or relationship. For example, if you create a rule for city equals Toronto Boston, it will match with visitors from Toronto or Boston.