Marketo Custom Object Integration - PathFactory

This article outlines the steps needed to set up a Marketo Custom Object integration using the API integration between PathFactory and Marketo. These steps will automatically create a new Marketo Custom Object for you, containing all engagement within PathFactory where each row of data is an individual visitor session. With this custom object you can use triggers and filters in Marketo Smart Lists to action the detailed content consumption data captured by PathFactory.