Cognovi Labs is watching the U.S. Presidential Election with its predictive, social sentiment tool | TechCrunch

The main IP of a startup called Cognovi Labs is a tool called Twitris. Twitris uses both human and machine learning to interpret Twitter traffic to predict sentiment. The tool can also quantify a range of emotional reactions that whole regions of the world are collectively feeling. The startup is following a host of election competitions today and publishing their findings on their Twitter feed.