Services Privacy Policy

Services Privacy Policy Last Updated June 30, 2025 Overview This Services Privacy Policy (“Services Privacy Policy”) explains how Nexxen (“Nexxen”, “we”, “us” or “our”) collects, uses, and shares “Personal Information” in connection with our digital advertising services. This Services Privacy Policy applies to Personal Information we process as a “data controller” or a “business” and does not apply to information we handle on behalf of our Clients (i.e., when Nexxen acts as a “service provider” or “processor”). For terms related to Personal Information that we collect when you visit our website or if you are a Client please visit our Website Privacy Policy. 1. Our Services Nexxen operates a global advertising technology platform offering data-driven advertising solutions across websites, mobile applications, connected TV (“CTV”) platforms, linear television, and digital channels (collectively, “Digital Properties”) as part of our digital advertising services (the “Services”). Through integrated demand-side and supply-side platforms, proprietary data management tools, creative capabilities, and AI-powered technologies, Nexxen facilitates the connection of data, creative, and media across the buy and sell sides of the advertising ecosystem. Our Services support advertisers, agencies, publishers, and other partners (“Clients”) in delivering, optimizing, and measuring targeted advertising with greater efficiency and transparency. Our platform capabilities include real-time bidding, audience segmentation, cross-device identity resolution, and contextual and behavioral targeting, and ACR data licensing, conducted in compliance with applicable legal bases (e.g., user consent or legitimate interest) depending on jurisdiction. We design our Services to support responsible data use and to comply with global privacy laws, including the General Data Protection Regulation (“GDPR”), California Consumer Privacy Act (“CCPA”), and similar laws.   Privacy Summary Topic What You Need to Know   What We Collect Device data, browsing activity, location, ad interactions, demographics, and survey responses   Why We Collect It To deliver relevant ads, measure performance, prevent fraud, and improve our services   How We Collect It Through cookies, tracking technologies, third-party platforms, and client data integrations   Who We Share With Service providers, ad partners, measurement vendors, and legal/regulatory authorities if required   Your Rights Access, delete, correct, opt-out of sharing or selling, and restrict the processing of your data   How to Exercise Your Rights Visit  our privacy center   International Transfers Data may be stored or transferred outside your region with appropriate safeguards   Data Retention Data is retained only as long as needed for service delivery or legal reasons   Children’s Privacy We do not knowingly collect data from children under 16   2. What Personal Information We collect Summary: This section explains the categories of Personal Information we collect, where it comes from, and how we use it to deliver and improve our Services. We collect and process Personal Information from a variety of sources to operate and improve our Services. Depending on how you interact with our platform, we may collect the following types of information: Category   Examples Source of Personal Information   Purpose Device and Location Data Device type, operating system, IP address, general location Device/browser or CTV apps via tracking technologies, Clients Service delivery, targeting, and fraud protection Identifiers IP address, mobile ad identifiers, hashed or obfuscated user identifiers (e.g., UUIDs, hashed email), probabilistic identifiers, and other device identifiers Tracking Technologies on Digital Properties Recognizing users across platforms, advertising delivery, analytics Browsing and Interaction Data Website/app interactions, timestamps, page views, clicks Website or app interaction Engagement analysis, content personalization Viewing Data The use of Automatic Content Recognition (“ACR”) technology to collect certain data from a Smart TV, including a Smart TV’s identifier, IP address, and viewed content and ads information (together “Viewing Data”) ACR-enabled Smart TVs Viewing Data is used by us and our partners to select, deliver and measure personalized ads shown on Smart TVs or other linked devices sharing the same IP address, based on audience segmentation created from viewing habits. You can also see each partner and how they may use data about you and your household at https://nexxen.com/acr-data-partners/. Behavioral Data User demographics (such as age, gender, income, marital status, or interests), user preferences, patterns, click and video interactions, and behavioral or interest-based data. We may also receive information from advertisers and advertising platforms to match the right advertisements to the appropriate audiences Inferred or third-party data partners, and Media Buyers inputs Interest-based segmentation, campaign optimization Audience Segments Aggregated groups like “sports fans” or “comedy viewers” These are based on online activity, offline data (linked via hashed IDs) which may include demographic or health information. Inferred from activity or provided by Clients. Tailored advertising targeting, reach expansion Survey Data Survey responses, device info, facial response data (if consented, analyzed via Affectiva technology) to gauge emotional responses during video viewing. You can opt out of webcam usage at any time. Data collected during surveys may be combined with other information or used to generate inferences; however, Personal Information is separated from the facial data unless you specifically opt-in.For more information, you can view Affectiva’s privacy policy. From voluntary surveys Market research, creative optimization, and brand testing Offline/Online Transaction/ Conversion data Purchase behavior to measure ad effectiveness. From advertisers or e-commerce events Attribution, ROI measurement 3. Who We Share Personal Information With and Why Summary: This section explains who we share Personal Information with, for what purposes, and under which lawful basis. Categories of Personal Information Shared How Personal Information is Used or Shared   Category of Recipients Lawful Basis Identifiers, Device and Technical Data (e.g., IP address, device type, browser type), Commercial Data (e.g., purchase behaviors)   Used to deliver services, improve functionality, and monitor performance Affiliates and Service Providers – organizations that process data on our behalf Contractual necessity, Legitimate interests   Identifiers, Browsing Data, Geolocation Data, Viewing and Interaction Data, Demographic Segments   Audience insight, ad targeting and measurement Media Buyers Consent, Legitimate interests Identifiers, Device and Technical Data, Demographic Segments   Real-time bidding, platform delivery Advertising Ecosystem Participants Consent, Legitimate interests Viewing and Interaction Data, Browsing Data, Survey Responses   Campaign measurement and audience analysis Measurement Providers Consent Commercial Data, Interaction