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https://web.archive.org/web/20211129134717/https:/blog.marketo.com/2018/08/using-test-and-control-groups-to-measure-marketing-roi.html

Using Test and Control Groups to Measure Marketing ROI | Marketo

Measuring marketing ROI by using test and control groups is a great way to understand marketing's impact on the broader business. Learn about the pros & cons of test and control groups, how to design your test, and put it all into practice.



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Using Test and Control Groups to Measure Marketing ROI | Marketo

https://web.archive.org/web/20211129134717/https:/blog.marketo.com/2018/08/using-test-and-control-groups-to-measure-marketing-roi.html

Measuring marketing ROI by using test and control groups is a great way to understand marketing's impact on the broader business. Learn about the pros & cons of test and control groups, how to design your test, and put it all into practice.



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https://web.archive.org/web/20211129134717/https:/blog.marketo.com/2018/08/using-test-and-control-groups-to-measure-marketing-roi.html

Using Test and Control Groups to Measure Marketing ROI | Marketo

Measuring marketing ROI by using test and control groups is a great way to understand marketing's impact on the broader business. Learn about the pros & cons of test and control groups, how to design your test, and put it all into practice.

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