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https://www.activecampaign.com/blog/lead-scoring-101

The Ultimate Guide to Lead Scoring

Similar to playing any game, scores make sense only if you have rules and goals to determine how points are scored. Lead scoring is a systematic way to rank potential customers by their likelihood to purchase based on behavior, engagement, and demographics. Each lead score indicates the probability…



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The Ultimate Guide to Lead Scoring

https://www.activecampaign.com/blog/lead-scoring-101

Similar to playing any game, scores make sense only if you have rules and goals to determine how points are scored. Lead scoring is a systematic way to rank potential customers by their likelihood to purchase based on behavior, engagement, and demographics. Each lead score indicates the probability…



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https://www.activecampaign.com/blog/lead-scoring-101

The Ultimate Guide to Lead Scoring

Similar to playing any game, scores make sense only if you have rules and goals to determine how points are scored. Lead scoring is a systematic way to rank potential customers by their likelihood to purchase based on behavior, engagement, and demographics. Each lead score indicates the probability…

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      The Ultimate Guide to Lead Scoring
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      Similar to playing any game, scores make sense only if you have rules and goals to determine how points are scored. Lead scoring is a systematic way to rank potential customers by their likelihood to purchase based on behavior, engagement, and demographics. Each lead score indicates the probability…

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