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https://www.analytics-ninja.com/blog/2011/02/multi-touch-attribution-with-google-analytics.html

Multi Touch Attribution with Google Analytics | Analytics Ninja

Campaign attribution models for conversions is a huge topic for web analysts. In this post, Analytics Ninja describes how to use Google Analytics, which traditionally is limited to a last touch attribution model.



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Multi Touch Attribution with Google Analytics | Analytics Ninja

https://www.analytics-ninja.com/blog/2011/02/multi-touch-attribution-with-google-analytics.html

Campaign attribution models for conversions is a huge topic for web analysts. In this post, Analytics Ninja describes how to use Google Analytics, which traditionally is limited to a last touch attribution model.



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Multi Touch Attribution with Google Analytics | Analytics Ninja

Campaign attribution models for conversions is a huge topic for web analysts. In this post, Analytics Ninja describes how to use Google Analytics, which traditionally is limited to a last touch attribution model.

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